What is The Trade Show Secrets Seminar?
The Trade Show Secrets Seminar is a
90-minute training and motivational
program for the small to medium exhibitor.
It is designed to teach your staff how to
sell more effectively in the trade show environment. Our goal is to help put your company on a level playing field with the
large exhibitors at the show.

The Trade Show Secrets Seminar Outline
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Where is it held?
The Trade Show Secrets Seminar can be held, at your office or in the show city on the day prior to the opening of the show.

Who is it aimed at?
The Trade Show Secrets Seminar is designed to provide staff training for the small to medium exhibitor (but it's great for the large exhibitor also) at an affordable cost. We do this by reducing the cost of the training seminar if we conclude that there is a potential opportunity for the client to utilize some of our other services. Anyone from management to booth personal both sales and technical will benefit from this exciting and informative 90-minute session. At the conclusion of the seminar Paul Gertner will present a 15 minute demonstration of SalesMagic, our unique live presentation approach that recently generated 1,725 sales leads for our client Hart Communications at the ISA 2002 show in Chicago.

What subjects are covered in the seminar?
The Trade Show Secrets Seminar covers a great deal of material all packed into an exciting and entertaining 90-minute program.
Topics include:

  • The Difference of the Trade Show Selling environment
  • The Four types of trade show buyers
  • The Education Seeker
  • The Technocrat
  • The Reinforcement Visitor
  • The Solution Seeker
  • Five areas of concern
  • Setting lead goals for the show
  • Qualifying the prospect
  • Exhibiting statistics
  • The Three Second Window of Opportunity
  • Approaching the prospect
  • Closing on a commitment to act
  • What to do after the show
  • The ten stupid things people do in a trade show exhibit that cost them a sale.

Sounds like this is just another boring training program?
No Way! The Trade Show Secrets Seminar is actually 70% Training and 30% Pep Rally. Think back to your high school days when you all went to the auditorium for a pep rally before the big game. For a small company a national trade show is "The Big Game" and it's your money on the line. We not only teach your people what works at the show, we help them understand your investment and motivate them to take advantage of the selling opportunities of the trade show.

Who presents the Seminar?
Paul Gertner, President of the Paul Gertner Group is the primary trainer for The Trade Show Secrets Seminar. He is an entertaining speaker who has frequently appeared on The Tonight Show, NBC, ABC, HBO and at meetings around the world. His programs have been featured in The Wall Street Journal, and he was an invited performer at the Inauguration of President George W. Bush. Paul Gertner is recognized as one of the pioneers of corporate magic in the trade show industry. And he has personally designed and presented trade show programs for more than 500 companies over the past 30 years. You want your staff to learn from someone with "real world" trade show experience. When it comes to experience Paul has logged over 15,000 hours standing on a trade show floor at more than 750 trade shows around the world! You are not learning from some marketing Ph.D. who has never set up an exhibit and doesn't know what drayage is. You are hearing from a veteran of the trade show floor that has been there and can tell you what will work and what will not!

OK. Sounds interesting but what's it going to cost me?
Our goal is to help the small exhibitors compete more effectively with the big players so we have structured our pricing to accommodate everyone. For our clients and large companies our standard fee is $5,000 plus expenses. However, we have found that small to medium sized companies often have a need for the additional services we offer, and we want to get in front of you! In order to make our seminar available for the smaller exhibitor we offer a 50% discount off the standard fee when we determine there could be an opportunity for a long term relationship with a new prospect.

The Trade Show Secrets Seminar
90-minute seminar presented at your company
or in the show city, standard fee. $5,000*

Special reduced price, for qualifying companies. $2,500*
(includes Paul Gertner's Sales Magic Presentation)

(*Expenses are from Pittsburgh, PA. Airfare, Hotel and per diem of $85.00 per day.)

Of course we can only take a limited number of dates at this reduced rate, so take a look at your trade show schedule today and give us a call. Once our schedule fills up The Trade Show Secrets Seminar will only be available at the standard price of $5,000. If you are serious about making your exhibit compete with the BIG guys and you want to save money at the same time just give us a call at 1-800 577-6244 Today!

Call now for our full Trade Show Secrets Seminar program outline and your FREE Ten Rules for an Approachable Exhibit.

CALL 1-800 577-6244

The Paul Gertner Group
380 BUTLER STREET, PITTSBURGH, PA 15223
1-800-577-6244 Email info@gertner.com

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